Juices 4 Life
Client's Challenge
Juices 4 Life is a modern juice and cocktail brand focused on quality, freshness, and community. The new identity elevated its presence from a local favourite to a brand ready for national growth. Juices 4 Life is a fast-growing brand of freshly made juices and cocktails that expanded from one shop to four in just a few years. However, the original brand identity appeared outdated and low-cost — failing to communicate the quality, health focus, and franchise-level growth of the business.
Customised Approach & Tailored Solution
We began with in-depth market research, analysing both local and global juice brands to identify trends in freshness, sustainability, and emotional appeal. To ensure authenticity, we also documented the interiors, packaging, and consumer flow of local juice franchises — gathering visual cues that shaped the foundation of the new direction.
