Heartmin is a pharmaceutical brand with a focus on quality and trust.
Client's Challenge
Heartmin, a supplement brand with product quality on par with global leaders, struggled to establish a strong visual presence. Its outdated logo, packaging, and website limited its ability to compete in an increasingly design-driven market.
Customised Approach & Tailored Solution
We began with comprehensive market and competitor research to define Heartmin’s positioning, target audience, and value proposition.This process included shaping the brand strategy, tone of voice, and key messaging — building a solid foundation before initiating any visual redesign.We developed a modern, distinctive brand identity that communicates trust, expertise, and vitality. The redesign extended across the logo, packaging system, digital experience, and marketing collateral, ensuring full coherence and scalability.
